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The iconic British fruit will be filling supermarket shelves in mid-May compared to June last year. 

41% of Brits have become more open to talking about sex in the last decade.

• Behavioural Psychologist Jo Hemmings and Nutritionist Dr Emma Derbyshire back the campaign by industry body British Berry Growers as The British Urology Foundation praise its research findings.
• Over half agree conversations on sex can help reduce taboo around sexual health.
• Just 12% try foods to boost sexual wellness; with five in six unaware blueberries may benefit.
• ‘Luberry’, a free limited-edition blueberry flavoured lube, has been launched as part of the campaign to raise awareness of the links between food and sexual wellness. 

For soft fruit production – principally strawberries, raspberries, blackberries and blueberries – labour is the most significant cost, typically representing 40-60% of all expenditure.

The National Farmers Union, the British Growers Association, British Berry Growers and British Apples and Pears have jointly instructed John Pelham of Andersons Midlands to prepare a report on the potential implications of Covid-19 for UK fruit and vegetable growers’ costs of production in 2020.

The Anderson Report.