Supermarket Sales Data

The graphs below represent the number of British berries being sold by British Berry Growers to the major UK supermarkets.

NB: Sales data collected by British Growers Association on behalf of British Berry Growers (BBG). Sales data supplied by BBG members who represent 95% of berries sold to UK supermarkets. Grocery market share data from Kantar. M&S market share data not available from this source.

The graphs will be updated on a weekly basis so please check back regularly for the latest figures. If you require any further information about the data in these graphs please contact us.

Weekly Total Tonnes of British Berries Sold to UK Supermarkets

Week 46:  13/11/2023 - 19/11/2023

Weekly Percentage of Total British Berries Sold Against Total Grocery Market Share

Week 46: 13/11/2023 - 19/11/2023

Supermarkets ranked from top to bottom by greatest proportion of sales in comparison to their total market share. 

2023 Summer Season: Total Tonnes of British Berries Sold to UK Supermarkets

29/05/23 to 19/11/23

2023 Summer Season: Percentage of Total British Berries Sold Against Total Grocery Market Share

29/05/23 to 19/11/23

Supermarkets ranked from top to bottom by greatest proportion of sales in comparison to their total market share.